In the hyper-competitive world for attracting talent, the stakes couldn’t be higher for engaging employees in a meaningful way. Competitors will always be standing at the door (or through LinkedIn!) trying to convince your employees to come and work for them because they're offering something that you aren't. Instead, you’ve got to make it crystal clear what the benefits are that make your workplace engaging, enticing, satisfying, and fun. Whether it’s onboarding or recognition, individual career development or company-wide campaigns—you need to deliver these products as part of the overall employee experience.