Artist > Introduction
What are the next steps in self-initiated work? I have learned from showing my work to other companies is that they will often attach their own meaning to my process and work. For example, T-Mobil's Innovations Lab saw my work primarily as way of telling stories. On the other hand, the advertising company GMMB, whose clients include the Obama campaign, viewed my process through the lens of systems management.
There is an appeal in applying this approach to other contexts. For example, how could this process be of interest to scientists at the Jet Propulsion Lab (JPL)- perhaps as a way to reflect their process? How could Art Center use these methods better understand its culture?
In general, I believe that I am developing a practice that could be applied to a variety of contexts: the museum world, exhibition design, installation, marketing, and research groups. But rather than focus on where this practice could be applied, future focuses on the issues this type of work could raise.