Luke Johnson
Mysteries and Curiosities Map of JPL: How can design influence an established culture?
People
The map functions as a tool to orient new employees, encourage Lab explorationg for current employees, and to put a human face on JPL for the outside public.
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Technology
Armed with a GPS tracknig device, camera, and a trusty pair of shoes, I walked to every buidling on Lab in numerical order. What I thought would take a Saturday afternoon took 22 hours over the span of four days at a walking distance of 52.2 miles.
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Design
The map itself is divided into two sections. The front is an Insider's Guide containing information I wish someone had explained to me when I began working at the Lab. The back provides several Walking Tours. A Welcome Pack and Website/Smartphone App were recently funded.
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Insight
The creation of a new design practice requires a certain entrepreneurial spirit and chutzpah